Has COVID-19 affected your practice yet? Do you anticipate patient numbers to decrease? While this time may be hard on a business, we can use this down time productively. Time truly is the only finite resource we have to invest:
1. Revisit your business plan and your annual goals. Do they need updating? Are you on track? Do you need to write a business plan and/or goal list?
2. Add telehealth services for your existing patients. (Healthy Eyes Advantage just launched an exclusive program with EyecareLive - one of the nation's leading telehealth providers).
3. Catch up on your CE (most states allow at least a few hours of CE online and HEA has two online CE partners where members receive a discounted rate).
4. Invest in the knowledge needed to expand once life returns to normal. Want to add myopia management, increase specialty contact lenses, expand your disease services? Use this time learn and plan accordingly. (HEA has numerous resources in these areas). What are you doing during this time?
By Justin Manning, OD, MPH, FAAO
Executive VP - Professional Strategies at Healthy Eyes Advantage
Link to his posts: https://www.linkedin.com/in/justinmanningod/detail/recent-activity/shares/
