To become Canada's leading not-for-profit eye care group in the areas of:

• Eye care professional collaboration
• Parental eye care knowledge for improved child outcomes
• Teacher training and resources support
• General eye care health information
• Supporting eye care charities
• Supporting eye care research and development
• Discounted services for ECPs including insurance and legal support

Our greatest goal is to elevate eye care to empower individuals to reach their full potential.